How to Safeguard Your Business’s Online Reputation?

When it comes to managing the online reputation of your business, you might not have the first clue as to how to proceed. Heck, you might not even know how to determine what kind of reputation you have in the online arena. And yet, whether or not you’re aware has little to do with the fact that your virtual reputation can impact your business in a very real way. So it behooves you to figure out what people are saying about you and why. In some cases, you’ll discover that your dedication to providing quality products and services along with excellent customer service has earned you a well-deserved, positive reputation. But you might also find that disgruntled consumers, ex-employees, or even competitors have been writing negative reviews or pulling other stunts that have saddled you with a negative online image. So whether you’re looking to improve your online reputation or protect the positive brand representation you’ve worked so hard to build, here are a few tips on how to safeguard your reputation in cyberspace.

reputation-management

The place to start is by learning what people are saying about you, as well as what information consumers are encountering. The simplest way to do this is to run a Google search and see what comes up. Ideally, the front page will be dominated by links to content you have created, either on your website or via your social media profiles. However, you might find that this is not the case. Blogs or news outlets may have negative articles concerning your company or your goods or services that you were unaware of. Industry forums may be abuzz with misinformation provided by anonymous sources (whether it comes from unscrupulous competitors or dissatisfied consumers, you have no way of knowing).

Unfortunately, you might have little recourse when it comes to removing these negative reviews and commentary, whether they’re true or not. However, you can take steps to override the online content that is damaging your reputation and promote a positive online presence in its place. For starters, you need to make sure that your professional portals and platforms are working to your best advantage. This means providing stellar content on your website and optimizing it so that it is the first thing potential customers find when searching for you. But you should also create a unified strategy that includes social media and marketing efforts to make sure that you’re doing everything you can to present the type of image that will appeal to your target audience.

Of course, you simply may not have the resources at your disposal to fight a smear campaign, especially if your competitors are intent on wiping you out. At this point you might want to consider the benefits of using online reputation management services. Although they can be pricy, they have the knowledge, skills, and staff on hand to help you clean up your online image and turn your reputation around, both through confronting detractors and by helping you to maximize your own efforts. If you’re making little headway on your own, it might be worth every penny to hire a pro to help you effectively manage and protect your online reputation.

Pinterest for Dudes

A lot of people have dismissed the social site Pinterest as a girl thing; something that’s only limited to hairstyles, sky high heels, sappy love quotes, and bedazzled craft ideas. For this reason alone, it seems that only a handful of members of the XY Chromosome Club troop to the chick-y and obviously feminine site to share images, links, and other forms of information.

Perhaps your hands have been itching to click on the “Pin it!” button upon seeing that Harley Davidson bike or that sexy Sports Illustrated spread you scanned the other night. But of course you don’t want to lose your reputation as a tech toy-toting, hotrod-driving stud by, well, succumbing to your cursory perception. Well, don’t lose hope. There are a lot of new Pinterest clones that have been making waves online, sans the pins and hearts. Take a good look:

Manteresting

A new site called Manteresting is already making waves among guys, marketing itself as a clever Pinterest spoof. From looks and domain name alone, one can easily see that it’s geared toward the male demographic – it uses “nails” instead of pins and “bumps” instead of hearts. Some of the notable posts on the side include baked bacon strips and hotdogs resembling a tortoise (manly food) and Jack Daniels-labeled milk cartons (manly breakfast). If girls have Ryan Gosling as their Pinterest poster boy, the guys over at Manteresting has semi-nude, heavily tattooed chicks as theirs. To top it all off, the site has the tagline “Interesting. Man. Things.”

Gentlemint

Another site that caters to men’s Pinterest-ic tendencies is Gentlemint. A result of a 12-hour hack day in Kansas, the site founded in 2011 has quickly grown into the premier site for manly Internet content and ended up featured in large publications for both print and online such as TIME, Mashable, FOX News, and Forbes. It features topics ranging from cars, alcohol (and other vices), architecture, world news, popular culture, food, fitness, and more. Instead of pins, you get “tacks” to add to the masculine vibe.

Dart It Up

Dart It Up is a Chewbacca-obsessed Pinterest clone that has a more streamlined, minimalistic design compared to its contemporaries. It offers all the functions that allow users to organize and collect cool stuff online without the free estrogen that Pinterest seems to emit. Plus, it also features a leaderboard that tallies each member’s “darts,” much like what works on the Reddit rankings. The site even says, “it doesn’t have to be beautiful, make people smile, or create world peace – it just has to be awesome.” Although the creators make this claim, they have categorically stated that ladies are welcome, too, to contribute to the growing website.

Go ahead, don’t be afraid to pin stuff – guy-style! These Pinterest clones won’t diminish even an inch of your manly sensibilities. Besides, aren’t men naturally visual creatures? Perhaps these suggested sites will provide means to strengthen that reputation.

How to Keep Security in Mind When Building a Site from the Ground Up

Security for building a website is somewhat like constructing your own brick and frame house;  it works so much better and more robustly if you’ve been implementing it from the very beginning.

For starters, you will know exactly how everything has been put together and be able to construct it in a way that keeps your site and its underlying data as secure as possible. Furthermore, by integrating security from the ground up, you can add many more customized protective features that might be harder to implement later on.

safe-secure-lockThe bottom line is that digital security is more important than ever thanks to an internet full of viral, human and criminal threats to your website’s assets. Because of this, digital security is paramount and you owe it to yourself and your company to implement it as fully as possible. The alternative is to risk being hacked at any random time and seeing everything you’ve built destroyed.

Keep these essential facts in mind as you go over the site protection tips we cover below.

Choose the Right Hosting

The fundamental underlying platform behind your site is its hosting and server databases. The servers are kept by your hosting provider and they are where your entire site structure and all accompanying information are kept.

Thus, you’ll obviously want to secure them as strongly as possible as a fundamental first step in protected design.

For one thing, this means hiring a hosting provider that has a stellar reputation for security, protective options and dedicating high quality IT attention to their clients’ needs. Check around and review all the options of different services. Some basics that you should really look for include: dedicated hosting, regular LAMP updates (updates for core hosting applications Linux Apache, MySQL and PHP) and regular monitoring of your servers from multiple locations.

Make sure the hosting provider you choose is open and transparent about all their security features or lack thereof.

Build your Site in a Closed Environment

Hackers love to explore holes in weakly designed or partially unfinished code; thus, a website that’s still under construction can present a major invitation for various kinds of intrusions. In order to prevent this, make sure that your actual site development work before fully buttoned up completion is done as much as possible over a closed localized hosting environment. You can create one of your own through localhost that you’ve created on your computer or closed virtual machine through localized server software packages like WAMP or MAMP, which are free to download and fairly easy to use.

The local server environments created in MAMP and WAMP (both are the same essential program, with the first being for Mac and the second for Windows) allow for complete site development and testing without needing to connect with the open web.

Set up SSL for your Site Servers

SSL, or Secured Socket Layer, is essentially a means by which all the information transmitted between your site and other sites, users, VPNs, Local Area Networks and servers is maintained in encrypted, protected form. Doing this prevents thieves and intruders from dipping into your site’s online communications and using them for their own benefit. In short, enabling SSL is a vital step towards strong site development security.

Luckily, enabling SSL is usually very, very simple and requires only that you go into your own control panel (cpanel) that is a part of your domain hosting package and enable the SSL feature either manually through one of the server options that might be displayed there or by asking customer support to do it for your site and servers.

Configure your Web Servers for Maximum Security

Aside from setting up SSL on your servers, which are the core of your websites online presence, you can also configure them for maximum security in several other slightly more complicated ways that can nonetheless be easily implemented if you snoop around or simply speak to the IT support available from your hosting provider.

For one thing, configure your servers so that they are resistant to DOS attack. These are essentially floods of information requests fired at your site to the point of distracting it from being able to do its normal user related duties. Stopping DOS attacks is pretty easy and your sites hosting can almost certainly be set to block them reliably with a few minor configuration changes in how many information requests are allowed from a single outside source before it’s cut off.

Secondly, configure your hosting so that all of the passwords you use to access it or any internally installed CMS software (such as WordPress, for your website) is changed from its default settings to something more personalized of your own design. These changed passwords, such as those you create for your MySQL databases, hosting account itself, FTP and CMS administrative access should all be made into long phrases or character strings that contain both letters and numbers (with the letters being a mix of upper and lower case use).

Create Reporting and Evidence Protocols for Actual Hacks

This should be a well understood and regularly followed procedure for anyone who manages your site (employees, you, hired administrators). In essence, have protocols in place for documenting all evidence of intrusions or hacks; this can include saving and quarantining compromised files, odd scripts, executable files and anything else that was suspicious or part of your intrusion.

The whole lot of information collected through these good documentation procedures can be extremely useful when it comes to using digital forensics and services that provide them for the sake of identifying how you were hacked or by whom.

Set Up a Data Backup Procedure

This is one of the most crucial long term security steps you can take to protect your pages from catastrophic intrusion damage and the accompanying downtime of recovering everything through digital forensic recovery.

By setting up either an automated or manual backup system for all of your site data contained in your servers, you can at least be sure that, if a sever hack does occur, you have everything stored elsewhere for quick and easy uploading to a new server or your old host once it’s been repaired. This will minimize your downtimes during an actual hack and give you the peace of mind that comes with secure copies of important site content.

Avoid Installing too Many third Party Plugins and Site Addons

As a final basic security tips, let’s quickly cover post-construction additions to your site.

Your server scripts may be highly secure and well designed, but if they’re loaded down with less reliable third party software that wither you or someone else have installed to “improve” your site’s user experience, then those servers are much more open for hack attacks.

Avoid installing anything more than the necessary extra software on your site servers and if you have no choice than but to do so, then at least make sure any such software is kept religiously updated so that it’s latest, most secure version is working on your site servers.

FIX: This Copy Of Windows Is Not Genuine 2016

Windows operating system is most widely used OS in the world. It is the one and only source for many to do their work, surf the internet, play games and lot more other activities. But as we know windows operating system is not a free operating system like Linux. We have to pay a certain amount of money to get the full windows operating system. So most of us use the pirated copy of windows system. And in that OS we come to the one most popular error called “this copy of windows is not genuine”. We can not conclude this as a error. Because this is the sign that we don’t have the original windows operating system installed in our system.

So to get rid off from this notification, we have the working methods to fix this copy of windows is not genuine. There are two major reason for this notification: One is if you had clicked on activate windows option and second is you tried to update your windows system. This are the main reason to pop up this this copy of windows is not genuine error notification.

You do not need to worry about this notification as we are here sharing the working solutions to fix windows is not genuine error or notification.

Solution To Fix This Copy Of Windows Is Not Genuine:

fix windows is not genuine error

Before introducing the solution, we wants you to let it know that you must have the basic knowledge about windows command prompt. This solution will work from it only. So if you don’t know then first learn the basic commands and then try this given method to get rid from this copy of windows is not genuine notification.

Steps To Remove This Copy Of Windows Is Not Genuine Error By Command Prompt:

  1. First open the command prompt from start menu (Go to Start -> Search CMD -> Right click on it -> Click on Run As Administrator)
  2. A black windows will open. Just type the below given command inside the box: SLMGR – REARM
  3. Check once again the spelling and then click on Enter button
  4. A pop up will appeared for confirmation – Click on
  5. Now you just have to restart your windows system for the change to take effects

Getting the Most Out of Blog Promotion Techniques

Now you will see that you will not receive any kind of notification for “this copy of windows is not genuine”. If the problem still persist then follow the below given steps:

There is one update called as “KB971033“. It is the windows system update which notified the server that this copy of windows is not genuine. Here we will need to delete this update to make our windows error free. Below is the steps you are required to do to fix the error:

  • Open the control panel
  • Now go to windows section and open the updates
  • Find KB971033 update
  • Click on uninstall button to uninstall it from the window

Now again apply our above explained method of SLMGR – REARM and then restart the computer

We are 100% sure that you will now not receive any kind of error notification in your windows system. Now do not try to update your windows system again. Please make it as never update mode. If the given methods help you to fix this copy of windows is not genuine then you can comment below.

Best Way to Help Monitor Your B2B Inbound Marketing

b2b-inboundFor the business-to-business inbound marketing has required the tools to monitor and manage the business website. There are several support tools as available based on the marketing business. Fifty marketing tools are supportive the marketer and you should be using the tools get a lot of benefits. The detailed view of each tool based on the online marketing:

Google + & Google + Ripples:

The first effective and supportive tool is Google+ and Google+ ripples are supported to unique interaction of people and build the strong relationship between the consumers as well as you will be able to build the network effectively without any problem in the network environment.

Find People On Plus:

Easily you are able to find out the people on Google+ through the search option you can prefer the category and pick out the people who are all required for your community as well as build the strong interaction related to your business requirements.

SEO Auditing Tools:

Second tool as SEO auditing tools, this tool support to generating the ranking of your website and give the report weekly with freely access of resources. So properly you should prepare the proper plan for using the resources and improve your website on the top position in the search engine result page. The top priorities for your website such as write the unique titles for each page of the website, promote your website with the support of social media, add the conversion rate, write the additional content with the support of more keyword list and properly improve the Meta description of your website.

SEOTools for Excel & ahrefs:

Next, SEO tools for excel, through this support of tool you are able to analyze the on-page and debugging, create the own SEO report of your website easily through this tool, easily you can monitor and analyze the backlinks and domain research. The next tools as ahrefs, it supports to know about the URL information, domain comparison, batch analysis of the website and finally it gives the SERP analysis for your website. So you can be able to know all aspects of SEO process and methodology for your website visibility.

Competitor/Link Analysis:

Another supportive tool as competitor or link analysis tool, it shows the search metrics of your website and how long your website qualities improve. How it reaches the targeted resources through which supportive activities? These set of aspect of process can be able to know the detailed view of information about the domain and visibility range of the website on the search engine. The next tool as change detection, it provides the page change monitoring and notification to the internet services with the user support. Anyone can use the service to monitor the website page to change that means you can know about the changes in your website page and how it occurred in the website page? It is free to access and you can be able to detect the changes in the page text.

Linkdex & Majestic:

The next tool is linkdex and it provides the SEO performance based on the benchmarking, doing more to rank higher for your website and build the links with the support of linkdex. It gives every opportunity to know the detailed information about the keywords, link building activities and blogging. Another tool as majestic citation flow and easily you can know about the link profile for your website, top backlinks, top pages, referring domains and overall summary about the link profile.

Technical SEO:

Now we are entering into the technical SEO, XML sitemap validate for checking the XML sitemap for your website, just upload your sitemap URL or files and get the result for your XML sitemap. The creaming frog SEO spider will support to crawl the website page and spider consider the following factors such as links, image, script and application based on the SEO perspective.

Schema Creator:

The schema creator has getting started in the support of structured data through the way of search engine machines that make the sense of content in your HTML content. Google or other search engines are created the structured data with the support of schema creator standards. Other set of tools are social media such as twitter, and Facebook, analytics, chrome, blogger outreach as supported to know about the blogging activities, keyword research for choosing the proper keyword based on the business category, content strategy and CRO or web performance level.

The 3 Best inside Sales Technologies That Are Sure to Fuel Results

Inside sales gives companies the ability to close business deals without the footwork, so it’s no wonder inside sales technologies are so crucial in today’s market. Technology makes the business world turn and without it, sales teams would have to resort back to a door-to-door mentality. So, with all the new sales technologies available, which ones are closing the most deals?

1. Customer Relationship Management

Sale

Image via Flickr by Mark Hillary

Because customers are the key to any successful business, it only makes sense that sales technologies are geared toward them. That’s where Customer Relationship Management technology, or CRM, comes into play.

With CRM software, sales teams increase their productivity because everything sales related interacts through the same CRM application. Whether it’s storewide price changes, processing multiple orders, or simply managing day-to-day sales, everything works seamlessly through the CRM system.

Additionally, CRM software acts as an in-house network keeping everyone on the sales team in the loop, even if they work solely on a mobile device. So, a salesperson on the floor can update a customer order from their tablet, which also notifies the sales manager in real-time. And, an increase in communication always results in an increase in sales.

2. Sales Force Automation

Sales force automation, or SFA, works in combination with CRM systems, but takes the sales process one step further. With SFA, a single sale is systematically tracked from the moment it’s made and the information is gathered to better inform the company on future sales.

In other words, by tracking one sale, the SFA system makes sure the same sale attempt isn’t made on repeat customers and produces future marketing efforts based off previous sales. This way, return customers aren’t annoyed by the same marketing attempts and new customers feel as though they are tailored to immediately.

There are many different types of CRM and SFA technologies available, so it’s important to choose the best fit in relation to the type and size of the business. Another alternative is hiring a reputable inside sales outsourcing company to ensure things run smoothly.

3. Email Marketing

Another great inside sales technology is effective email marketing. The reason the word “effective” comes before email marketing has to do with its latest advancements. Email marketing has been around awhile, but only recently has it become both an effective form of inside sales and a way for businesses to track sales performance.

Businesses that favor email market campaigning, especially those that also use CRM and SFA technology, can become better informed on what to send which customers on their mailing lists by simply adding informative links to each email.

These links, tailored to specific customers through SFA data, not only inform the company if emails are read, but also if the included link results in interest, or better yet, a sale. With this streamlined approach, email marketing is more likely to gain customer interest rather than those emails ending up in customer spam folders.

By using inside sales technologies like CRM, SFA, and email marketing, a business’s sales efforts will never be in vain.

Why B2B doesn’t have to be afraid of social media?

From the beginning, the idea of social media and B2B marketing working together in blissful harmony has been a distant dream of marketers everywhere. It was originally thought that mixing B2B and social media would only leave companies with a lot of hard work and empty results… and that has been the decided fate of B2B social media marketing for many misguided B2B marketers.

The idea that social media and B2B marketing are unable to work together originated from the idea that social media marketing was strictly about conversions amongst consumers. However, no one truly converts from social media – not even in B2C markets. Social media is a tool that allows marketers to create conversations with the public, and those conversations lead to conversions. Using social media as a tool for better communication can work in any market, and B2B markets are no exception.

b2b

With the understanding that the sales cycle in a B2B market is becoming more significant in size, B2B markets shouldn’t be planning to convert through social media. However, evidence shows that social media might have the capability of speeding up sales.

Tips for using better B2B social media marketing

  • Determine the right social platforms for the target industry – Social networks span the globe and business industries alike with their diverse fan-bases. Research popular social networks to determine which networks would be best for specific industries. For example, Pinterest probably won’t draw the same crowd as Linkedin would for the IT industry. Learn about what marketing methods work best for each social network (photos, personal stories, trending topics, group discussions) and develop a marketing plan from there.
  • Talk with your industry – Now that the best social networks have been selected, content must be created to get people talking. Use social media to understand what followers are looking for and create content based on their needs. Quora is a great tool to quickly find what people are asking about in any industry. Once the content is created, promote the content on social media platforms to generate traffic. If you primarily use Linkedin, post your content to a group and promote the post via Twitter, Facebook, Quora or any other appropriate network. Remember to educate your readers with valuable content to ease them into the lengthy sales process.
  • Measure social media by conversations, not conversions –  B2B marketers should look at using social media like they would a trade show or a meeting. Social media is a place to learn about prospects and have a conversation with them with a goal to convert later on. Social media should not be measured by conversions alone.

Why influencers should be targeted

Having a conversation with people in a specific industry is just one part of a B2B social media strategy. Influencers in the target industry are just as important because of their large following. The only way they have developed a large following is by producing cutting-edge content and educating readers through their own knowledge base.

B2B businesses should make it a priority to track influencers and understand where they are based around the Internet. A powerful content delivery team should provide content based on targeting influencers for significant results in their target industry.

B2B businesses should be involved on social media platforms regardless of any excuse. B2B marketers might argue that social media is simply for a consumer-based market, but they fail to realize the people running B2B companies are consumers themselves. Appearing to businesses on an even-ground such as social networks will make a world of difference in a B2B marketing strategy.

Getting the Most Out of Blog Promotion Techniques

The tremendous craze of blogging reflects in the way the businesses are using it now-a-days. The number of blogs in the gigantic internet arena is rising tremendously where without blog promotion; you cannot get the desired results out of it. Useful and engaging content is what visitors want, and the best way to connect to them is through blog marketing. Being a marketer, your job doesn’t end at creating blogs; promoting them has become equally vital to stand out from competitors. A majority of net surfers refers the content online to understand things and make purchase decisions, which eventually may improve your website ranking and sales. This is where you need to put efforts in driving that traffic to your blogs or website with the use of blog promotion techniques. Below are some blog marketing tips to improve your internet marketing strategy.

Use Long Keyword Phrases and Create Unique Blog Content

blog-promotKnowledge about the current trending topics can help you understand what the audience wants. This is where you can come up with suitable content ideas and provide them with keyword phrases. For niche keyword research, you can utilize Google Adwords tool, which will provide you with relevant keywords and knowledge about the competition. Choosing potentially long keyword phrases will do a lot of good in enhancing search engine visibility and rankings of your website. You should place the chosen keywords in your titles, sub-headings and body of your blogs. Even the way you present your blog pages can create a lot of difference. Make sure that the design of your blog pages is simple, user-friendly and appealing.

Besides this, your blog content should be engaging and relevant enough to create some interest in the visitors’ minds. Visitors are intelligent enough to make out whether or not your blogs will prove useful to them in the long run. Thus be original and always provide correct information. Your blogs are more likely to lure the readers always if you can come up with blogs on the topics that they find interesting regularly.

Build Quality Links

There are ample of ways you can go about building quality links – with article submission, guest posting and forum posting being the favorites. All these link building methods have tremendous potential to build your profile and reputation online. Write guest posts on popular sites or blogs. You can get tremendous traffic out of it after the acceptance of your submitted article especially if it is fresh and engaging. Same goes with the article submission – submitting different and fresh blog content to article directories with good page ranks will help you a lot in getting a good amount of traffic through the links built.

Share

You should leave no chance in getting tremendous share count of your well-written blogs. For this, you should set up sharing buttons on your posts. This will enable readers to share your content on different social networking sites including Twitter, Facebook, and LinkedIn. Even including RSS subscription options and offering email subscriptions can help enhance the efficacy of your blog promotion initiative. Social media are the easiest route to get a quality link where, simply sharing the link along with an excerpt of your blog posts with your followers will work wonders.

Be Regular at Posting

Coming up with regular blog updates is necessary, but what should be the count depends on the topic of your blog. If your blog is a general one, two or three updates a week or fortnight will do. However, if you are into providing current news events daily, posting the related information many a times a day becomes crucial. You need to get consistent at posting. Right balance is crucial; posting a lot of blogs in a single day will cause more trouble than good. Try at least to post once or twice a week. Regular posting always keep the readers’ interest intact in your blogs.

Comment on Blogs of your Niche

This trend is mounting where if your comments are useful to the blogger or readers in some way, it may entice them to enter your website or blog link, situated beneath your comment. Valuable comments are always more likely to get some quality traffic than mindless rambling. Thus make sure that your comments reflect your expertise about the thing you have mentioned over there.

Be Interactive

This aspect can give a tremendous boost to your blog promotional strategy since the internet marketing world has become an interactive hub. You must let your readers comment on your blogs where it is also necessary to respond back to their comments. There may be instances where you may come across someone who disagrees with you. In such a case, respond politely without getting aggressive. It is all right if the argument is healthy.

Thus following all these aspects of blog marketing will help you build your business in terms of visibility and search engine rankings. Apart from doing all this, make sure that you track all the happenings and performance. This will help you mold your blog promotional strategy as per latest trends. Thus put efforts towards it, and then you will be able to build a strong online presence and reputation with blog promotion in the long run.

Creating Stickiness – An Internet Addicts View

Stickiness:  It’s a word that website owners dream of either pleasantly or in nightmares.  The aim of any good site is to get traffic in and then convert those surfing by in to a community of regular users.  For someone with an internet addiction (I think I may well fall in this category) then the presence of stickiness can also be a problem.

I work as a copywriter for online retailer The Watch Hut, so trying to attract repeated viewings of sections of the site is my stock in trade.  However, in spite of my line of work, I’m a borderline internet addict. It’s not hyperbole; it genuinely has become a dependency.  I check the BBC News site from my phone before I even get out of bed in a morning and I check Facebook before I sleep. So what do these sites have in common, and how can their underlying stickiness be replicated?

internet-addict

The common thread running through these is that they have content that creates a connection with the reader by providing them with information of interest.  In the case of the BBC, this is a mix of customisable news and human interest stories.  Facebook reverses this formula.

Whilst many of the news organizations will post content and many people will follow this, the core of the content is the information from family and friends and people who you wish were your friends such as the celebrities, causes and brands that you follow.  Facebook in particular has become successful through this and has kept its costs low.  After all, it isn’t paying journalists to write this great content.  It is relying on your friends to be interesting enough to attract advertisers.  Your work is making Mark Zuckerberg a very rich man

It’s not just the content that we crave in stickiness, what we are really addicted to is the update.  Newspapers and social media have an inbuilt advantage here in that they able to use information that is happening in the world around them to update their readers.

Let’s use a non web analogy to illustrate this.  Say you are watching Sky News or its American sister station, Fox News. The stickiness is generated in large part by the “Breaking News” banners that scroll across the screen for even quite unimportant stories.  You are drawn in by the immediacy of the content, not by the content itself.

Now let’s go back to Facebook.  Internet addicts like me can pass time commenting on the mix of pictures and status updates.  We have a similar reaction to the flashing of the notification banner that we do to the breaking news strap.  We click it and look at the “breaking news” from our friends

The behavior is hard wired in to our psyche.  Back when we were smart chimps, knowing where predators where, was the exact information we needed.  We may have evolved a little, but the ability to profit, either financially or socially from being the first person to know is still with us.

So how can you use these techniques in building your site? After all, you are unlikely to have huge resources.

1.)    Harness what you do know:

In the case of the company I work for, retailer The Watch Hut, we have a significant following of people who are interested in elements of the watches we sell.  Our customers tend to be interested in fashion, or see a designer watch as a status symbol.  We use our connections with our suppliers to update customers on celebrities who have been seen wearing the items, or in the case of the more male oriented ranges, the sports with which the watchmaker is associated.

We also report the latest trends from trade and fashion shows to our clients, particularly if something unusual is coming on sale shortly.

Unusual items also encourage sharing, which is a particularly important technique in creating identity online. Again, this is wired to our culture.  If we are making friends, then an introduction from a existing friend is more likely to be successful in joining a group than simply walking up to them and saying hi.

2.)    Encourage feedback:

Seeking to improve social signals we built our Facebook page as a means of encouraging and welcoming comments from customers past, present and future.  By creating this space we are effectively carving out a little path of neurons that can be used to retarget those who we regularly interact and subsequently their friends in to regarding us as a company they would like to do business with.  Whilst it would be uneconomic to take the bricks and mortar real estate we can buy the “mental real estate” of our customer base.  These frequent visitors are often amongst the stickiest and our greatest promoters.

The future will probably bring with it more video.  Video is great for creating sticky content as it engages the viewer on a more passive level.  People are usually in a “lean back” relaxed position when watching video. This relaxation makes it easier for content to be accepted.  If nothing else, the dwell time on each page will typically increase – great for marketing, but likely to bring even more pain to myself and fellow internet addicts.