The tremendous craze of blogging reflects in the way the businesses are using it now-a-days. The number of blogs in the gigantic internet arena is rising tremendously where without blog promotion; you cannot get the desired results out of it. Useful and engaging content is what visitors want, and the best way to connect to them is through blog marketing. Being a marketer, your job doesn’t end at creating blogs; promoting them has become equally vital to stand out from competitors. A majority of net surfers refers the content online to understand things and make purchase decisions, which eventually may improve your website ranking and sales. This is where you need to put efforts in driving that traffic to your blogs or website with the use of blog promotion techniques. Below are some blog marketing tips to improve your internet marketing strategy.
Use Long Keyword Phrases and Create Unique Blog Content
Knowledge about the current trending topics can help you understand what the audience wants. This is where you can come up with suitable content ideas and provide them with keyword phrases. For niche keyword research, you can utilize Google Adwords tool, which will provide you with relevant keywords and knowledge about the competition. Choosing potentially long keyword phrases will do a lot of good in enhancing search engine visibility and rankings of your website. You should place the chosen keywords in your titles, sub-headings and body of your blogs. Even the way you present your blog pages can create a lot of difference. Make sure that the design of your blog pages is simple, user-friendly and appealing.
Besides this, your blog content should be engaging and relevant enough to create some interest in the visitors’ minds. Visitors are intelligent enough to make out whether or not your blogs will prove useful to them in the long run. Thus be original and always provide correct information. Your blogs are more likely to lure the readers always if you can come up with blogs on the topics that they find interesting regularly.
Build Quality Links
There are ample of ways you can go about building quality links – with article submission, guest posting and forum posting being the favorites. All these link building methods have tremendous potential to build your profile and reputation online. Write guest posts on popular sites or blogs. You can get tremendous traffic out of it after the acceptance of your submitted article especially if it is fresh and engaging. Same goes with the article submission – submitting different and fresh blog content to article directories with good page ranks will help you a lot in getting a good amount of traffic through the links built.
You should leave no chance in getting tremendous share count of your well-written blogs. For this, you should set up sharing buttons on your posts. This will enable readers to share your content on different social networking sites including Twitter, Facebook, and LinkedIn. Even including RSS subscription options and offering email subscriptions can help enhance the efficacy of your blog promotion initiative. Social media are the easiest route to get a quality link where, simply sharing the link along with an excerpt of your blog posts with your followers will work wonders.
Be Regular at Posting
Coming up with regular blog updates is necessary, but what should be the count depends on the topic of your blog. If your blog is a general one, two or three updates a week or fortnight will do. However, if you are into providing current news events daily, posting the related information many a times a day becomes crucial. You need to get consistent at posting. Right balance is crucial; posting a lot of blogs in a single day will cause more trouble than good. Try at least to post once or twice a week. Regular posting always keep the readers’ interest intact in your blogs.
Comment on Blogs of your Niche
This trend is mounting where if your comments are useful to the blogger or readers in some way, it may entice them to enter your website or blog link, situated beneath your comment. Valuable comments are always more likely to get some quality traffic than mindless rambling. Thus make sure that your comments reflect your expertise about the thing you have mentioned over there.
This aspect can give a tremendous boost to your blog promotional strategy since the internet marketing world has become an interactive hub. You must let your readers comment on your blogs where it is also necessary to respond back to their comments. There may be instances where you may come across someone who disagrees with you. In such a case, respond politely without getting aggressive. It is all right if the argument is healthy.
Thus following all these aspects of blog marketing will help you build your business in terms of visibility and search engine rankings. Apart from doing all this, make sure that you track all the happenings and performance. This will help you mold your blog promotional strategy as per latest trends. Thus put efforts towards it, and then you will be able to build a strong online presence and reputation with blog promotion in the long run.