Best Way to Help Monitor Your B2B Inbound Marketing

b2b-inboundFor the business-to-business inbound marketing has required the tools to monitor and manage the business website. There are several support tools as available based on the marketing business. Fifty marketing tools are supportive the marketer and you should be using the tools get a lot of benefits. The detailed view of each tool based on the online marketing:

Google + & Google + Ripples:

The first effective and supportive tool is Google+ and Google+ ripples are supported to unique interaction of people and build the strong relationship between the consumers as well as you will be able to build the network effectively without any problem in the network environment.

Find People On Plus:

Easily you are able to find out the people on Google+ through the search option you can prefer the category and pick out the people who are all required for your community as well as build the strong interaction related to your business requirements.

SEO Auditing Tools:

Second tool as SEO auditing tools, this tool support to generating the ranking of your website and give the report weekly with freely access of resources. So properly you should prepare the proper plan for using the resources and improve your website on the top position in the search engine result page. The top priorities for your website such as write the unique titles for each page of the website, promote your website with the support of social media, add the conversion rate, write the additional content with the support of more keyword list and properly improve the Meta description of your website.

SEOTools for Excel & ahrefs:

Next, SEO tools for excel, through this support of tool you are able to analyze the on-page and debugging, create the own SEO report of your website easily through this tool, easily you can monitor and analyze the backlinks and domain research. The next tools as ahrefs, it supports to know about the URL information, domain comparison, batch analysis of the website and finally it gives the SERP analysis for your website. So you can be able to know all aspects of SEO process and methodology for your website visibility.

Competitor/Link Analysis:

Another supportive tool as competitor or link analysis tool, it shows the search metrics of your website and how long your website qualities improve. How it reaches the targeted resources through which supportive activities? These set of aspect of process can be able to know the detailed view of information about the domain and visibility range of the website on the search engine. The next tool as change detection, it provides the page change monitoring and notification to the internet services with the user support. Anyone can use the service to monitor the website page to change that means you can know about the changes in your website page and how it occurred in the website page? It is free to access and you can be able to detect the changes in the page text.

Linkdex & Majestic:

The next tool is linkdex and it provides the SEO performance based on the benchmarking, doing more to rank higher for your website and build the links with the support of linkdex. It gives every opportunity to know the detailed information about the keywords, link building activities and blogging. Another tool as majestic citation flow and easily you can know about the link profile for your website, top backlinks, top pages, referring domains and overall summary about the link profile.

Technical SEO:

Now we are entering into the technical SEO, XML sitemap validate for checking the XML sitemap for your website, just upload your sitemap URL or files and get the result for your XML sitemap. The creaming frog SEO spider will support to crawl the website page and spider consider the following factors such as links, image, script and application based on the SEO perspective.

Schema Creator:

The schema creator has getting started in the support of structured data through the way of search engine machines that make the sense of content in your HTML content. Google or other search engines are created the structured data with the support of schema creator standards. Other set of tools are social media such as twitter, and Facebook, analytics, chrome, blogger outreach as supported to know about the blogging activities, keyword research for choosing the proper keyword based on the business category, content strategy and CRO or web performance level.

The 3 Best inside Sales Technologies That Are Sure to Fuel Results

Inside sales gives companies the ability to close business deals without the footwork, so it’s no wonder inside sales technologies are so crucial in today’s market. Technology makes the business world turn and without it, sales teams would have to resort back to a door-to-door mentality. So, with all the new sales technologies available, which ones are closing the most deals?

1. Customer Relationship Management

Sale

Image via Flickr by Mark Hillary

Because customers are the key to any successful business, it only makes sense that sales technologies are geared toward them. That’s where Customer Relationship Management technology, or CRM, comes into play.

With CRM software, sales teams increase their productivity because everything sales related interacts through the same CRM application. Whether it’s storewide price changes, processing multiple orders, or simply managing day-to-day sales, everything works seamlessly through the CRM system.

Additionally, CRM software acts as an in-house network keeping everyone on the sales team in the loop, even if they work solely on a mobile device. So, a salesperson on the floor can update a customer order from their tablet, which also notifies the sales manager in real-time. And, an increase in communication always results in an increase in sales.

2. Sales Force Automation

Sales force automation, or SFA, works in combination with CRM systems, but takes the sales process one step further. With SFA, a single sale is systematically tracked from the moment it’s made and the information is gathered to better inform the company on future sales.

In other words, by tracking one sale, the SFA system makes sure the same sale attempt isn’t made on repeat customers and produces future marketing efforts based off previous sales. This way, return customers aren’t annoyed by the same marketing attempts and new customers feel as though they are tailored to immediately.

There are many different types of CRM and SFA technologies available, so it’s important to choose the best fit in relation to the type and size of the business. Another alternative is hiring a reputable inside sales outsourcing company to ensure things run smoothly.

3. Email Marketing

Another great inside sales technology is effective email marketing. The reason the word “effective” comes before email marketing has to do with its latest advancements. Email marketing has been around awhile, but only recently has it become both an effective form of inside sales and a way for businesses to track sales performance.

Businesses that favor email market campaigning, especially those that also use CRM and SFA technology, can become better informed on what to send which customers on their mailing lists by simply adding informative links to each email.

These links, tailored to specific customers through SFA data, not only inform the company if emails are read, but also if the included link results in interest, or better yet, a sale. With this streamlined approach, email marketing is more likely to gain customer interest rather than those emails ending up in customer spam folders.

By using inside sales technologies like CRM, SFA, and email marketing, a business’s sales efforts will never be in vain.

Why B2B doesn’t have to be afraid of social media?

From the beginning, the idea of social media and B2B marketing working together in blissful harmony has been a distant dream of marketers everywhere. It was originally thought that mixing B2B and social media would only leave companies with a lot of hard work and empty results… and that has been the decided fate of B2B social media marketing for many misguided B2B marketers.

The idea that social media and B2B marketing are unable to work together originated from the idea that social media marketing was strictly about conversions amongst consumers. However, no one truly converts from social media – not even in B2C markets. Social media is a tool that allows marketers to create conversations with the public, and those conversations lead to conversions. Using social media as a tool for better communication can work in any market, and B2B markets are no exception.

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With the understanding that the sales cycle in a B2B market is becoming more significant in size, B2B markets shouldn’t be planning to convert through social media. However, evidence shows that social media might have the capability of speeding up sales.

Tips for using better B2B social media marketing

  • Determine the right social platforms for the target industry – Social networks span the globe and business industries alike with their diverse fan-bases. Research popular social networks to determine which networks would be best for specific industries. For example, Pinterest probably won’t draw the same crowd as Linkedin would for the IT industry. Learn about what marketing methods work best for each social network (photos, personal stories, trending topics, group discussions) and develop a marketing plan from there.
  • Talk with your industry – Now that the best social networks have been selected, content must be created to get people talking. Use social media to understand what followers are looking for and create content based on their needs. Quora is a great tool to quickly find what people are asking about in any industry. Once the content is created, promote the content on social media platforms to generate traffic. If you primarily use Linkedin, post your content to a group and promote the post via Twitter, Facebook, Quora or any other appropriate network. Remember to educate your readers with valuable content to ease them into the lengthy sales process.
  • Measure social media by conversations, not conversions –  B2B marketers should look at using social media like they would a trade show or a meeting. Social media is a place to learn about prospects and have a conversation with them with a goal to convert later on. Social media should not be measured by conversions alone.

Why influencers should be targeted

Having a conversation with people in a specific industry is just one part of a B2B social media strategy. Influencers in the target industry are just as important because of their large following. The only way they have developed a large following is by producing cutting-edge content and educating readers through their own knowledge base.

B2B businesses should make it a priority to track influencers and understand where they are based around the Internet. A powerful content delivery team should provide content based on targeting influencers for significant results in their target industry.

B2B businesses should be involved on social media platforms regardless of any excuse. B2B marketers might argue that social media is simply for a consumer-based market, but they fail to realize the people running B2B companies are consumers themselves. Appearing to businesses on an even-ground such as social networks will make a world of difference in a B2B marketing strategy.